Pringles ‘Sonic Chip’


Role: Global CD’s

To leverage Pringles association with gaming we celebrated the 40th birthday of the ZX Spectrum by releasing a one-off can of 8Bit Pringles that only the most geeky of gamers could get hold of. Gotta love those geeks. *Warning: the sound on this is very annoying.

Cannes ‘22: Silver
Campaign Big ‘22: Gold
One Show ‘23: Merit
Creative Circle ‘23: 1 Bronze

Social Film

Case Study