Pringles ‘NPC’

Social + Digital

Role: Global CD’s + Creative 
Automated trains and self service check outs are just two of the jobs computers have stolen from us humans. So now it’s time to fight back. Introducing the first ever paid job in a video game, as a Pringles vending machine filling NPC (non playable character). Suck on that, computers.

One Show ‘23: 2 Gold x 1 Silver
Caples ‘23: 2 Gold x 1 Silver
Cannes Lions ‘23: 1 Silver
Creative Circle ‘23: 4 x Gold, 1 x Silver, 4 x Bronze

Case Study

‘Jill in First Class’

‘My Love’

‘Karen the Driver’

‘Steve the Commuter’

‘I am not a man’