Pringles ‘NPC’
Social + Digital
Role: Global CD’s + Creative
Social + Digital
Role: Global CD’s + Creative
Automated trains and self service check outs are just two of the jobs computers have stolen from us humans. So now it’s time to fight back. Introducing the first ever paid job (that’s right IKEA, the FIRST) in a video game, as a Pringles vending machine filling NPC. Suck on that, computers.
One Show ‘23: 2 Gold x 1 Silver
Caples ‘23: 2 Gold x 1 Silver
Cannes Lions ‘23: 1 Silver
Creative Circle ‘23: 4 x Gold, 1 x Silver, 4 x Bronze
One Show ‘23: 2 Gold x 1 Silver
Caples ‘23: 2 Gold x 1 Silver
Cannes Lions ‘23: 1 Silver
Creative Circle ‘23: 4 x Gold, 1 x Silver, 4 x Bronze
Case Study
‘Jill in First Class’
‘My Love’
‘Karen the Driver’
‘Steve the Commuter’
‘I am not a man’
‘Darren’