Pringles 'Multigran’
Social + Film + OOH
Role: Group CD / Creative
Social + Film + OOH
Role: Group CD / Creative
How do you get people talking about new Multigrain Pringles with a 50k budget?
1. Pretend you can’t spell.
2. Watch as people fall over themselves to get on social media and point out your ‘mistake’.
3. Release a response film and follow up OOH campaign doubling down on it.
Alot of people thought this was a genuine f**k up. It wasn’t. We promise, on our grans lives. As someone way smarter than us said: “You’ve created a social campaign masquerading as a poster”.
One Show ‘23: Merit
Caples ‘23: 1 x Silver, 1 x Bronze
Creative Circle ‘23: 1 x Gold, 1 x Silver
Ciclope ‘23: 1 x Silver
1. Pretend you can’t spell.
2. Watch as people fall over themselves to get on social media and point out your ‘mistake’.
3. Release a response film and follow up OOH campaign doubling down on it.
Alot of people thought this was a genuine f**k up. It wasn’t. We promise, on our grans lives. As someone way smarter than us said: “You’ve created a social campaign masquerading as a poster”.
One Show ‘23: Merit
Caples ‘23: 1 x Silver, 1 x Bronze
Creative Circle ‘23: 1 x Gold, 1 x Silver
Ciclope ‘23: 1 x Silver
The ‘mistake’
The ‘response’ film
Phase 2 OOH 
