Pringles 'Multigran’

Social + Film + OOH

Role: Group CD / Creative

How do you get people talking about new Multigrain Pringles? 

1. Pretend you can’t spell.
2. Watch as people fall over themselves to get on social media and point out your ‘mistake’.
3. Release a response film and follow up OOH campaign doubling down on it.

Alot of people thought this was a genuine f**k up. It wasn’t. We promise on our grans lives. As someone way smarter than us said: “You created a social campaign masquerading a poster”.

One Show ‘23: Merit
Caples ‘23: 1 x Silver, 1 x Bronze
Creative Circle ‘23: 1 x Gold, 1 x Silver
Ciclope ‘23: 1 x Silver

The ‘mistake’

The ‘response’ film

Phase 2 OOH