3 Mobile ‘Sing it Kitty’

TVC + Social + OOH

Role: Creative Team

Our lip-synching duo (Jolie & Bronte) proved to be a hit with the British public, featuring on BBC news (as well as Australian and American TV), Radio X and in most of the national newspapers. In the first week it received over 4 million hits on YouTube, began trending on Twitter, and got ‘We Built This City’ back into the UK top 40. It even got parodied on Soccer AM. That's when you know you've made it.

To accompany the TVC we created a Sing It Kitty app, which used the ground-breaking SkyBiometry facial recognition API to turn a selfie into an animated rock god in its own all-singing-and-dancing music video. 
With over 2 million videos created, Sing it Kitty was the largest user generated video campaign ever produced in Britain. Apparently.

Marketing Magazines 2nd most liked ad of 2014

Campaign Magazines Top Ten ads of 2014

The Drum readers’ 4th most liked ad of 2014

6th most watched British ad on YouTube in 2014

D&AD: Wooden Pencil

MOMA: Gold

A.P.A Top 50

LIA: Bronze

British Arrows: Bronze